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Text readability analysis
Tichá, Petra ; Ronzhina, Marina (referee) ; Janoušek, Oto (advisor)
This semestral work deals with the EOG signal recording in reading condition. The theoretical part contains description of physiology and anatomy of ocular system, types of ocular movements and its use during a reading process. Principles of copywriting and typographic text parameters, which influence text readability, are introduced in this work as well. Principle of electrooculography and description of detectable elements in obtained signal are explained in chapter EOG. The chosen algorithm is described in the next chapter. Some detected parametres are converted into a single parameter which expresses the text readability. The results are statistically processed and there are made recommendations for the creation of optimally readable text.
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Analysis and Design of E-commerce Firms
Špička, Vojtěch ; Janková, Martina (referee) ; Němcová, Zuzana (advisor)
This bachelor thesis analyzes and suggestions a new e-commerce of a firm. What are the options currently in implementation and marketing promotion of online store. Selecting an optimal design solution for the business with protective working aid, working clothes and shoes, it´s implementation and successful launch on the online market. In the first part of this bachelor´s work we will introduce some theoretical things and in the second part we will use it for creation of e-commerce. The result is the fully functional online store, which makes an economic profit.
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Optimalization of Web Pages and Strategy of Selling
Úradníček, Lukáš ; Měřička, Radim (referee) ; Koch, Miloš (advisor)
The thesis deals with the optimization of website of thai massage studio. This work includes evaluation of the initial state, a proposed amendment, keyword analysis, optimization of texts and support through building backlinks. Evaluation of success is done through the analysis of traffic and tracking the position of the primary keywords on major search engines in the Czech Republic - Google.cz and Seznam.cz.
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Internet Marketing E-commerce
Balharová, Lucie ; Kubíčková,, Lea (referee) ; Němcová, Zuzana (advisor)
The bachelor's thesis is based on a detailed situational analysis of the new marketing strategy of the FAROT s.r.o. company, which operates on the market in the fitness area and trading of the sports equipment, while the fractional strategies for the individual elements of the marketing mix are defined.
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Web Site Optimisation
Petrželka, Jiří ; Burget, Radek (referee) ; Eysselt, Miloš (advisor)
This BSc Project was performed during a study stay at the Coventry University, UK. The goal of this project is to enhance the accessibility and usability of an existing company presentation located at http://www.hcc.cz, boost the site's traffic and so increase the company's revenues. The project follows these steps to accomplish this: a ) A partial refactoring of the back-end (PHP scripts). b ) Transformation of the website contents according to the recommendations of the World Wide Web consortium (W3C) and in particular to those of the Web Accessibility Initiative (WAI). c ) Application of the Search Engine Optimization (SEO) techniques and analysis of their impact. In this step, the project touches upon the Search Engine Marketing (SEM).
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Communication Mix Proposal
Vintrová, Stephanie ; Zograbyan, Hrispisme (referee) ; Novák, Petr (advisor)
The Bachelor’s thesis deals with the optimization and the designof the e-shop communication mix. The thesis is divided into three main chapters. The firts one is dedicated to the theoretical knowledge of the area od marketing, the second one contains basic data and analysis performed. In the third chapter, the improvement of the existing communication mix of the company is suggested, based on the theoretical knowledge and subsequent analysis of the problems and the actual condition. It includes the suggestion of the new promotional methods which will lead to a better communication with the public and the consequent increase of the number of the customers.
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Trends and evolution of internet advertising
Eisová, Monika ; Ullrich, Pavel (referee) ; Dvořák, Jiří (advisor)
Bachelor thesis "Trends and evolution of internet advertising" deals with the questions of the internet and its´ advertising area. In the theoretic part there are described particular types of the internet advertising with the assessment of the current status and outline of the application in practice. Furthermore, there are introduced useful information from copywrite and webdesign areas. This thesis may help you to acquire your own outlook when setting up the internet advertising
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Social media as a tool for promotion of artistic craftsmanship
Kašová, Jana ; Zezulková, Markéta (advisor) ; Wolák, Radim (referee)
The Diploma Theses aims to investigate the role of social media in promotion of particular art-craft workshops. Based on half-structured qualitative interviews we analysed, what is the role of promotion of art-crafts on social media in their competitiveness and long-term sustainability. Also, we focused on how do the owners of art-crafts workshops evaluate the role of social media in promotion of artistic craftsmanship and finally, which particular practices or types of content work the best in their opinions, either isolated or in context of other promotional techniques and channels. The goal of this research was to understand how exactly art-craft workshops use social media to promote themselves. The main social media sites appearing in the research are Facebook and Instagram, but also others. During the research we managed to discover other interesting findings related to the community of followers and their function, or to concepts of WOM and Direct marketing. As well as we managed to cover reactions of the owners of art-craft workshops to recent changes in Facebook's algorithms and its practical impact on them.
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Implementace principů copywritingu ve vybrané společnosti
Sadloňová, Pavla
This bachelor thesis deals with the copywriting, its important elements and influencing factors. Copywriting is defined as one of the popular marketing promotional tools. Based on in-depth interviews, is examined what copywriting principles are used in practice by professional copywriters. In the questions, the following attributes were emphasized: SEO, target group, type of text, customer or demand. We compared the answers and based on them made recommendations for practice.
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